Vegan charity PETA has created an anti-animal testing advert to run on local TV channels in the US.
The non-graphic animated advert ran on WTNH on Tuesday during Good Morning America (from 7 to 9 a.m.) and will run on Thursday during The Evening News (from 6 to 6:30 p.m.).
Made by 160over90, an Endeavor company, the ad features a cartoon mouse mixing chemicals in his laboratory classroom in the forest. The logline says: Animals experimenting are cute. Experimenting on animals isn’t.”