The group says surveys and anecdotal information suggest that would-be meat-eaters are gobbling up most of the plant-based burgers (and sausages, like one offered at 9,000 Dunkin’ locations in the U.S.), so the animal impact is real and measurable.
The Impossible Whopper is easy to get, just visit a Burger King. It’s one of at least 18 quick service restaurants serving Impossible Foods. Another nine fast food joints are offering options from Beyond Meat. An animal welfare group called World Animal Protection says it all adds up to the equivalent of around 140,000 pigs and 110,000 cows per year being “saved from the food system.”
The numbers are based on estimated sales at national chain restaurants, according to Ben Williamson, U.S. programs director and lead author of the research.