Restaurant Brands (QSR) CEO Jose Cil is still bullish on plant-based foods at Burger King despite some fears on Wall Street that consumer demand has begun to cool amid a flood of new entries into the red-hot space.
“I think it’s just the beginning. It’s a brand new category, it’s a category we are leading not just in the U.S. but globally,” Cil told Yahoo Finance fresh off the company’s fourth quarter earnings call Monday. “And we think there is a lot of work to do still in terms of raising awareness, what are the benefits of it and then being able to offer some different products as well as occasions so that the consumer could expand their knowledge of the product. We are all in.”