Food giant Heinz is sharing a powerful pro-vegan message with the launch of a limited edition range* of ‘Beanz Meanz Vegan’ cans on on Saturday.
According to the company, the cans – filled with the brand’s trademark baked beans – were created to ‘remind the huge number of Brits undertaking Veganuary 2020 that the much-loved food classic just happens to be vegan too’.
Toughest day of Veganuary
The launch coincides with the day pinpointed as the single most challenging time of Veganuary by Heinz – January 11.
The company undertook research which it says revealed that falling off the vegan wagon is very normal, with ’80 percent of wannabe vegans admitting it’s happened to them in previous years, leading to feelings of disappointment (28 percent) and guilt (23 percent)’.
Reasons for falling off the wagon included being hungover, being tempted by the smell of something containing animal products, or simply making a mistake. Following the transgression, 75 percent of respondents say they got back onto their plan, with just 10 percent admitting to abandoning it completely…