Handbag designer Ela Aldorsson built her celebrity-endorsed brand on fine leather.
But this season, the Toronto-based entrepreneur did something few fashion labels associated with luxury do. She has now embraced the fake stuff.
Aldorsson describes her fall collection as entirely animal-free, a 180-degree turn from the Italy-imported skins that defined her refined line for nine years.
“There’s so much deforestation for farming and a lot of things that were kind of starting to bother me, especially (after) having small kids,” says Aldorsson, who founded her eponymous brand, Ela, with husband Martin Aldorsson.
“As a small brand it just felt really wasteful.”
Dubbed a “vegan leather collection,” Aldorsson’s new line is made from solvent-based polyurethane and manufactured in China.
She admits that falls short for many eco-conscious shoppers concerned about the ecological impact of production and toxic waste, not to mention the afterlife of petroleum-based products that do not break down….