The team behind Slutty Vegan, a plant-based burger restaurant which in less than two years has attracted hours-long lines to its Atlanta location and more than a quarter-million followers to its Instagram account, is in the habit of documenting the crowds its food truck draws when on the road.
On Feb. 17, Slutty Vegan shared a video of hundreds of queued-up people zigzagging through and around The Royal American parking lot. (Not long thereafter, the same account posted a Sold Out notice.)
What’s perhaps most striking about the Charleston footage is the level of genuine excitement for meatless patties and eggless buns. But also noticeable are the demographics of the group. At least in the significant portion of the line pictured, roughly nine out of every 10 prospective customers are black.
While some of the people standing in line may have turned out to support a black-owned business, the line’s composition also reflected one of the most important trends in African American dining today…