The dairy industry is on the decline. Milk sales dropped more than $1 billion last year, and consumption is at an all-time low. Even America’s largest milk producer Dean Foods has filed for bankruptcy.
Think tank projects collapse of dairy & cattle industries by 2030 as animal meat is replaced by cheaper, higher quality food made from precision fermentation protein.
Why are people ditching dairy? RethinkX, an independent think tank chalks it up to increased technological innovation. There are also health factors as dairy consumption has been linked to certain forms of cancer. Animal welfare is also a concern, as mother cows are torn from their calves at birth in order to produce milk for humans.
The fastest, deepest, most consequential disruption of food and agriculture in history, driven by technology and new business models, is underway. By 2030, modern food products will be higher quality and cost less than half the price of the animal- derived foods they replace, the dairy and cattle industries will have collapsed, and the rest of the livestock industry will follow. That’s according to a new report, “Rethinking Food and Agriculture 2020-2030 — The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming,” released by RethinkX, an independent think tank that analyzes and forecasts the scope, speed and scale of technology-driven disruption and its implications across society.
“This is primarily a protein disruption, driven by economics, “ said Tony Seba, RethinkX co-founder and report co-author. “This is not one disruption but many in parallel, with each overlapping, reinforcing, and accelerating the others. “