Plant-based bomb-dropping is officially an epidemic as 4 Rivers Smokehouse has announced the addition of “Beyond Burnt Ends” — an entirely vegan option — to its menu.
4 Rivers Founder and CEO John Rivers and his team worked hard to find something to satisfy their guests, whether they are wholly plant-based diners or folks looking for alternatives.
“We tested jackfruit pulled pork, black bean burgers, and vegan sausages; however, none were necessarily unique. In the end, we chose burnt ends due to its popularity on our menu, and because it’s something we’ve not seen offered as a plant-based option.”
To ensure the new menu item was vegan friendly, the chain will add a vegan bun to the menu and remove dairy and honey from its barbecue sauce—replacing the latter with agave syrup. “I can’t say how long it will last on the menu, but for now it’s serving an increasing segment of the market,” Rivers said. “And quite frankly, it’s a lot of fun surprising folks with something that tastes so good.
Even the staunchest carnivores on our team enjoyed the meatless option.”