The concept of ditching all meat and animal by-products might seem a bit radical to some.
But thanks to increased global attention towards the climate crisis, younger generations being more attuned to ethical and environmental concerns. PLus, there’s an overall changing consumer environment driven by shoppers looking for do-good brands, veganism is now on an unstoppable rise.
While avoiding meat has always been pretty common, the idea of eliminating all animal derived products in the diet as a part of a broader lifestyle had remained a niche until recently.
To many people around the world, especially meat-heavy cultures, veganism feels like an extreme life choice. Vegans often experience pushback on their dietary and lifestyle choices. Most vegans have at least one story of discrimination, with many verging on harassment.
With meat considered a crucial part of human evolution, not to mention its ties to a very patriarchal view of masculinity, veganism has often been perceived as a threat by some.
In the past couple of years, there has a been a fundamental shift. In May 2018, the scientific journal Science published seminal research by Oxford University stating that avoiding meat and dairy is the single biggest way to reduce your carbon impact.
With scientifically-backed research about the devastating effects of the livestock and dairy industry in the middle of our climate crisis – from generating greenhouse gas emissions that cause global warming to polluting topsoil, contaminating waterways, using up vast land resources and driving demand for deforestation – the world has woken up to the ills of our broken food systems and the need to transition to a more plant-based existence.